Natalie and Martin, co-founders of The Gin Cooperative, have been gin drinkers for the best part of 15 years. Natalie decided to pursue her passion for gin as a career at the start of 2018. Establishing The Gin Cooperative, currently the world’s largest website dedicated to supporting the Scottish Gin industry, was the first step in building a business around educating the consumer and providing a resource to the on and off trade to help them discover more about the people and places behind the many brilliant Scottish Gins being produced in Scotland.
The Gin Cooperative also actively promotes Scotland as a country that should be visited and experienced. Scotland as a food and drink producing country is seen as a benchmark for quality so we wanted to create a day that celebrates Scottish Gin as one of Scotland’s newer, premium drinks. Scotland has a brilliant opportunity to be a world leading destination for food and drink and there’s no reason why Scottish Gin can’t have a starring role.
It’s predicted that ISGD will bring a variety of benefits to participants including collaboration, commercial and business development opportunities. With a estimated global reach of over 100 million people seeing ISGD content between launch and the day itself and right up until the end of 2019, ISGD is predicted to become an annual celebration of Scottish Gin.
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